R10 born Jorge Rodríguez Díez ( b. Havana, Cuba 1969) studied in Havana at the Technical Institute of Industrial Design and the Superior institute of Design. R10 creates decodable poster-like paintings using 50’s era nostalgic imagery, text and a thoughtfully considered color palette to conjure atmospheres of lost decades of Cuban culture. His work is considered puzzling, as the nature of his pieces are influenced by his training as a graphic designer. He begins with a clear idea, concisely communicated yet purposefully ambiguous, and at times, satirical or sincere. He uses layers of meaning so the viewer can choose what they are seeing and what the images reveal. His work has been shown in numerous solo and group exhibitions in Spain, China, Germany and South Korea including a solo show at Icheri Secher Modern Art Center in Azerbaijan and most recently at the Marta Hewitt Gallery in Cincinnati, OH. He has had solo exhibitions at the Icheri Secher Modern Art Center, Baku, Azerbaijan, and a number of institutions throughout Havana. In addition, he has participated in group exhibitions in Havana, Argentina, Portugal, France and the United States. He is a designer, visual artist and native, currently living and working in Miami, Florida. "...the former is only achieved by finding a concurrent thread, which in this event, from my perspective, is design, all of the expressions are highly fashioned: those of Rubén Rodríguez (Santa Clara), pending on the rhythm, of almost choreographic movements of the human body, and at the other end Jorge Rodríguez Diez (R10), Havana), succeeding the design of posters, consumer advertising, their forms and written messages. While Ivonne Ferrer (Havana), redesigns environments and characters using a large bank of graphic images in order to build their allegories, their metaphors. The latter encourages me to recognize among them, another common factor, the handling of metonymy, the use of tropes, which always refer me to the essays of Ricardo Pau-Llosa about our current visual arts, plagued by this literary figure." ​ Fragment retrieved from the essay “Excavaciones en la memoria” by Aldo Menéndez.